How it works

A sophisticated, invisible tracking code is inserted on all pages of your website, and the telephone number displayed on your site will change dynamically, depending on where your visitors have come from. All you need to do is keep track of which number your customer has used – just the same as the technique you use to track traditional media.

You are given access to online reporting tools that allow you to see exactly which marketing channels are working for you, right the way through to conversion.

Have your customers come from a search engine or website?
To effectively track your leads you specify the website referrers that you want to track, and assign a telephone number to each. The Cross Media Tracker will ensure your visitors only see this unique phone number across your entire website.

Did your visitors find your site through your traditional media?
By publishing a different web address for each media channel, the source of your enquiries can be tracked. When the potential customer visits your website, the Online Cross-Media Tracker detects which web address they entered and displays an assigned telephone number across your entire site. When the customer phones, you will be able to tell exactly where their enquiry originated from.

For more information, please contact one of our representatives who would be happy to answer all your questions.