The only way to accurately track the source of your website enquiries...

Where do my enquiries come from?
Planning a media campaign without deploying accurate tracking tools can lead to inaccurate reporting, misspending and overspending. When every penny spent on media needs to be accounted for, it is essential that you know which channel is providing your business with the best return. Many of your customers may be directed to your website from offline and online advertising channels. If they contact you using the telephone number on your website how do you identify where the lead truly originated from?

The solution... the Cross-Media Tracker
As with all the best ideas, Cross Media Tracker keeps it simple. We use tried and tested techniques in an innovative solution for tracking lead management and measurement. The Cross Media Tracker will automatically detect where your visitor has come from and change the phone number on your website dynamically, allowing you to track the lead all the way back to its source.

The benefits
The Online Cross Media Tracker gives you the ability to make fully informed, strategic decisions about the advertising channels that your business chooses to pursue. The software provides you with accurate data so that you can measure the success of particular campaigns against other simultaneous and historical advertising campaigns. This allows you to immediately see which campaigns are proving most profitable for your business, reducing the risk out of future media planning and maximizing the effectiveness of your media budget.

Which channels can we identify?

• Pay-per-click campaigns
• Affiliate and shopping channels
• Press
• Web address typed directly into the browser
• Direct mail
• Ambient media
• TV
• Radio
• Natural search engine listings (SEO)
• Incidental referral sites, even if they weren’t part of the target campaign!

We’re not going to give away all our secrets, but for an overview of how it works, please click here.